Studies show that 90% of global consumers today expect that you run your business with environmental sensibilities in your mind. If you intend to build a long-term relationship with your consumers, you want to incorporate some green credentials whether or not your personally believe in global warming and the need for sustainability.
When pursuing marketing activities such as flyer advertising, you will be using up significant natural resources in the form of paper, ink and other consumables that go into the printing and distribution process. Making conscious flyer decisions can further help you build your relationship with your consumer and deliver wanted results.
- Picking Sustainable Inks and Paper
Using recycled paper and vegetable-based inks can make a significant difference to your carbon footprint as a business. Sustainable paper makes use of fewer resources and do not involve deforesting for new paper production. In addition to that, recycled paper also helps save electricity, water, oil and landfills.
Vegetable-based inks also offer a number of green advantages. These inks tend to be made from linseed, canola and corn and are much more environmentally friendly than conventional petroleum-based inks. Furthermore, they also have less impact on air quality during printing.
- Reaching out to Exactly the Right People
Once you have created the flyers using environmentally friendly material and processes, you want to make sure that you reach the right people. By making sure your campaign is more targeted than ever before, you can minimize wastage of printed flyers and also improve your campaign results. Tap into your business data to analyse the right audience to distribute your flyers to. Map out your local area, pursue an extensive demographic profiling exercise and you will be able to make sure that your flyer reaches only the right people.
By making sustainable business decisions, there is tremendous scope for your brand to build a stronger relationship with your audience, while also driving more conversions. Think sensitively and carefully about your campaign and make green decisions.
