In the realm of print media, a flyer is the most direct form of marketing. Hence, designing an impressive flyer is extremely important to ensure the product gets noticed immediately, creating a lasting impression on the target audience.
There are various places to derive creative inspiration for your flyer design. These could be found offline as well as online. However, you should understand the product thoroughly, its user selling proposition and the target audience before you start with the creative process.
Platforms to Seek Design Inspiration for your Flyers:
- Art Fairs or Galleries: Browse through various art fairs or galleries locally or internationally and understand the use of various mediums, colors and art forms. Make sure to keep the company profile and the product personality in mind.
- Online Blogs or Websites: Multiple blogs or websites can be referred to depending on the product requirements. Most online platforms would have archives of photographs or digital media content for review. Always be original and look for innovative ways to capture the audience’s attention.
- Picture Books or Magazines: Most picture books are often filled with wonderful graphics. The illustrations are a brilliant source of inspiration. Make sure to review the typography and the page layouts which are equally valuable. Always remember that “less is always more” and too much information can be confusing. Hence, keep it simple with a right balance of words and pictures.
- The Real World: Simply take a walk down the street and look around for various shapes, textures, colors and patterns that can lead to some very interesting ideas. Inspiration can be derived from simple forms of nature – trees, birds, lakes, flowers, animal’s etc. Combining all the elements together to create good design aesthetics is important as the first look creates a lasting impression always.
Design inspiration for your flyers from the sources above along with a little “out of the box thinking” can open up a world of creative innovative and novel design ideas. Taking photos of the research can be a great way to catalogue whatever inspires you.
