If you are considering some type of marketing for your business, you really can’t go wrong with letterbox distribution. However, if you choose this type of marketing, you will need to be certain that it is effective. Here are 5 tips from leaflet design experts that will enable your leaflets to have as much impact as possible:
1 – Use Attention Getting Wording
One of the most important things to keep in mind when it comes to designing an effective leaflet for distribution is to ensure that you have added wording and flair that is eye catching. Your leaflet can have the best message in the world, but if it isn’t noticed, no one will see it. Try to grab attention with a question like “Are you tired of the way your home looks?” or a bold statement “Stop Now!”.
2 – Avoid Using Lengthy Sentences
Leaflets are small, so you want to make sure that you are getting the most out of them that you can. Because of this, use small sentences, typically less than five words, in order to get your message out there.
3 – Add Pictures
Leaflets are highly visual, so make sure that you are choosing one or two photos or images to display on your leaflet. It is another way to get attention from the viewer.
4 – Don’t Allow it to Be Cluttered
Sometimes a little can go a long way, which is why you don’t want to have a leaflet that is cluttered. Your leaflet should only have the bare minimum information about your products and services as well as contact information.
5 – Always Have a Call to Action Statement
Finally, you want your leaflet to push your potential customer to take action, so always make sure you are adding a call to action statement, like “Call Now”, as a way to give them direction.