Australia has a unique tradition of household Leaflet distribution, which far outstrips other media options in cost effectiveness

The sheer popularity of leaflets & catalogues with retailers and consumers makes this form of advertising as the best form of advertising. Retailers know how powerful home delivered advertisement can be, and this is evidenced by their popularity as the significant medium of choice.

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99% of Real Estate business, Success or Failure is directly related to your ability to GET MORE LISTINGS !!


Letterbox Distribution May Help You Get More Listings If Done Properly!

However, there are two major problems with regards to flyers distribution!!

1. Dumping


(Research has shown that up to 50% of all printed flyers never reach the customer!)

2. Bundling


(Your flyer may end up wrapped in half a dozen other supermarket brochures and the customer may never see your flyer)

Research confirms print advertising is influential in selling properties faster

In an information release prepared and released by not-for-profit trade media publication Newspaper Works, the data shows that homes in Sydney were sold for an average $50,000 more when advertised on both mediums.

Houses across the country advertised on both mediums sold on average seven days faster compared with those only advertised online. by CoreLogic

Homes sell for more when advertised in print and online

Independent research has shown that bulk-deliveries and bundling can reduce the response rate to a piece of direct mail by up to 40%.


Firing Blanks with

Your Flyer will not be bundled with Supermarket 10 – 20 pages catalogues.


Category Exclusivity:

Your flyer will not be delivered with any competitive company or anything bigger than the size of your leaflet.



Your Distribution can be done on your preferred days.


Cross Check:

We invite you to cross check whilst distribution is in progress



All Walkers are tracked by GPS Device


Field Supervisors:

All Supervisors are also tracked by GPS Devices


Proof of Deliveries:

“Full GPS Track Report” to check what street delivered or missed!


“I would like to thank all the staff at Print4Less for the excellent, professional services provided to us over the past 2 yrs. Our marketing reports for the year 2010–2011 have proved to be much better than we originally envisaged. It has also allowed us to expand
our marketing reach beyond our original limits. Stephen A -Director C..Pest Management

We have had several enquiries from our flyer drop and want to thank you so much for your
efficiency & professionalism’ Louise Simmons, Absolute Fitness

If this feels & looks Good to you, Please call us for obligation free quote today. We will work with you to get the best Results for you from your advertising dollars spent.

“The more, local residents see you & your flyers More listings you will have”

Try Us Now & Get 1000 Flyers Delivered FREE*

* Minimum of 10,000 Flyers to be delivered in one run


It’s Not WHAT We Do – It’s HOW we Do

The main component of any printed job is – PAPER. For many years paper was considered to be an environmentally damaging product. Over the last decade, reputable paper mills and merchants have worked hard to transform the paper manufacturing industry into one that is now classified within the United Nations’ 100 most ‘sustainable’ industries.

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The main catalyst for this substantial change was the introduction of the Forestry and Paper Accreditation Schemes. The impact of the schemes has been to ensure paper mills and forestry operators work to strict guidelines to minimize environmental impacts, source fibre from only FSC rated sources, improve manufacturing processes and commit to the sustainability of the industry in general.

There are many ways of marketing your product. When you choose print media advertising choose your carbon footprint.  It is important to keep environmental concerns in mind in this day and age.  It is a fact that 9 out of 10 customers want that businesses should operate in a responsible manner towards the environment.  Boosting your green credentials is a part of your business now. Here are some tips to use flyers in a responsible way:

Use Sustainable Paper and Inks

This can make a difference to the environmental footprint. There are advantages when it comes to paper as well. Sustainable paper requires fewer resources than the deforesting that one sees for new paper production. The production of recycled paper ensures conservation of water, electricity, oil, landfill, etc.

It is also a myth that the quality of sustainable paper is inferior. These days due to betterment in manufacturing recycled paper is as good if not better than regular paper.

Vegetable Ink Comes in Handy

There are advantages using vegetable ink.  They are made using corn, linseed and canola. It is a truth that these inks are friendlier toward the environment rather than petroleum –based stuff.  The air quality is boosted as well with the use of vegetable ink.

Procure Paper Stocks from the Right Place

It will help you in your business if the paper stocks that you buy are from well-reputed sources.  The Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC) come as recommendations. You have the assurance of the paper being procured from recycled materials.

Using the right materials that are beneficial for the environment is a must for your flyers, brochures & catalogues. It can show you to be a responsible citizen and aid your company’s image & branding.

Use environmentally friendly inks

There are different types of printing inks available for offset printing. Inks are made up of various ingredients such as pigments (organic or inorganic) which create the colour, an oil base liquid that is mixed with the pigment and then dries, and a binding agent made of either organic resins or polymers. The two main types of ink used in offset printing are described below.

Petroleum based ink

This is currently the most commonly used ink. It is popular with printers because it dries fast, allowing materials to be printed, finished and out the door quickly. The problem with petroleum based ink is that the petrol and alcohol content evaporates in the drying process, releasing up to 30% VOCs (Volatile Organic Compounds – see below) into the atmosphere. Solvents are also required to clean the press after use – and solvents are another source of VOCs. Petroleum based ink is also harder to de-ink when being recycled, which results in toxic waste.

Vegetable based ink

The environmentally friendly alternative is vegetable based ink. The base liquid for this ink is made from a variety of vegetable oils such as corn, walnut, coconut, linseed, canola and soy bean. Vegetable based ink takes longer to dry but, as a result, releases only around 2-4% VOCs into the atmosphere. Vegetable oils are a renewable resource, unlike petroleum. Solvents are not required for cleaning, as the press can be cleaned with a water based cleaner, reducing VOCs further. Vegetable based ink is also much easier to de-ink when recycling and results in much less hazardous waste.

Vegetable based inks are no more expensive than petroleum based inks. With time we predict petrol based ink will be a thing of the past. The sooner the better!

The major global accreditation systems include:

  • ISO14001– international environmental management system
  • FSC– Forest Stewardship Council – Promotes responsible stewardship of the world’s forest
  • Chain of Custody– covers all wood processes from the forest to the consumer
  • PEFC– Program for the Endorsement of Forest Certification – recognizes sustainable forestry management practices

EMAS – Eco Management and Audit System – European Council regulation

At APA and Print4Less we always use

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We’d be pleased to help you select an eco-friendly paper & ink suitable for your printing project… Call us Now:  1300 33 00 50  Email us at ,

The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers’ needs and wants is known as using a ‘tactical marketing mix’. Continue reading

The Flyer distribution industry is not regulated, but APA aims to bring back accountability! At APA our deliveries are tracked using GPS units, checked by supervisors giving out customer’s peace of mind that their material was actually delivered into letterboxes, and not thrown in the trash. That is the last thing you want!

“SUCCESS is doing ordinary things EXTRA Ordinarily WELL”

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Cheap Flyer Distribution. Is it really what you want?

I’m often told “I’ve been quoted $55/1000 for Flyer distribution from company xyz, why would I pay your prices?” and my initial thoughts are well good luck with them. In my experience ‘you get what you pay for’. Here at APA our prices aren’t the cheapest but the results that we get for you and the services that we provide exceeds KPI’s of the industry. Continue reading

LJ Hooker is one of Australia’s leading real estate brands. One of their key marketing components continue to be flyer distribution campaigns. They understand the need to be consistent with their advertising, with an aim to ensure high brand recall when a potential buyer is in need of a real estate agent. Continue reading

Studies show that 90% of global consumers today expect that you run your business with environmental sensibilities in your mind. If you intend to build a long-term relationship with your consumers, you want to incorporate some green credentials whether or not your personally believe in global warming and the need for sustainability. Continue reading