LJ Hooker is one of Australia’s leading real estate brands. One of their key marketing components continue to be flyer distribution campaigns. They understand the need to be consistent with their advertising, with an aim to ensure high brand recall when a potential buyer is in need of a real estate agent.
Here is a look into the company’s winning flyer campaign –
- Having Clarity on your Goals
It is important that your flyer forms a part of a wider marketing plan that relies on other marketing mediums. The message in your flyer should be consistent with the ones you are conveying in your print ads, online marketing messages and on television. Remember that every flyer has a mission. Find a way to achieve it with a relevant message.
- Being Consistent
Being consistent with your messaging is key to a flyer campaign’s success. For instance, if your national campaign is offering a chance to win a romantic weekend away for two, make sure your message in the flyer matches this campaign. Everything from your flyer to your online pages to your shop front should focus on conveying this message in a relevant and effective manner.
- Being Minimalistic
If you have set aside a budget to run about 30,000 flyers, it is best to avoid dropping them all in one go. It is a lot more effective to drop about 3000 flyers over 10 months in the same geographic demography with different messages the eventually resonate with the local market.
- Convey a Single Message
A common mistake businesses make is that they choose to put every single detail into their flyer. The best way to go about it, according to the marketing heads at LJ Hooker is to stick to the point. Also, always include a call to action.
Finally, they cannot overstate how important it is to focus on being relevant and innovative at all times. The internet has changed the way people look for businesses. This continues to evolve. Hence, your flyer needs to stay ahead of the curve, get savvier in its message and appeal to the new-age consumer effectively.
