When it comes to picking the right print finish for your flyers, you will find that you are completely spoilt for choice. When picking from the various options at hand, make sure that the finish you pick does justice to your message and brand. Continue reading
Customer service is what sets a great company apart from a good company. Your actions represent the workings of a great company. We all make mistakes, the solutions are what count. Thank you for your attention to this matter.
Paul Hacadurs, Pacific Precision Design, Granville, NSW
Your service is greatly appreciated! The cards came just in time and they are exactly what I expected. I will be doing more business with you soon! Thanks again, I'll be talking good things about you folks.
Dave Justus, Revolving Rooms Interior Designs; Bondi, NSW
I just wanted to let you know that we received our Flyers today!! You did such an incredible job. Thanks again for doing such a wonderful job for our Advertising, I appreciate it.
Michael Hiller, Exquisite Custom Furniture, Victoria
Just want to say thanks for a great job, we have all received the DL Cards (we live in the area). We have had a few problems with droppers in the past and are happy to say we are thrilled with your work.
Vicki Cave Ray White
The main component of any printed job is – PAPER. For many years paper was considered to be an environmentally damaging product. Over the last decade, reputable paper mills and merchants have worked hard to transform the paper manufacturing industry into one that is now classified within the United Nations’ 100 most ‘sustainable’ industries.
The main catalyst for this substantial change was the introduction of the Forestry and Paper Accreditation Schemes. The impact of the schemes has been to ensure paper mills and forestry operators work to strict guidelines to minimize environmental impacts, source fibre from only FSC rated sources, improve manufacturing processes and commit to the sustainability of the industry in general.
There are many ways of marketing your product. When you choose print media advertising choose your carbon footprint. It is important to keep environmental concerns in mind in this day and age. It is a fact that 9 out of 10 customers want that businesses should operate in a responsible manner towards the environment. Boosting your green credentials is a part of your business now. Here are some tips to use flyers in a responsible way:
Use Sustainable Paper and Inks
This can make a difference to the environmental footprint. There are advantages when it comes to paper as well. Sustainable paper requires fewer resources than the deforesting that one sees for new paper production. The production of recycled paper ensures conservation of water, electricity, oil, landfill, etc.
It is also a myth that the quality of sustainable paper is inferior. These days due to betterment in manufacturing recycled paper is as good if not better than regular paper.
Vegetable Ink Comes in Handy
There are advantages using vegetable ink. They are made using corn, linseed and canola. It is a truth that these inks are friendlier toward the environment rather than petroleum –based stuff. The air quality is boosted as well with the use of vegetable ink.
Procure Paper Stocks from the Right Place
It will help you in your business if the paper stocks that you buy are from well-reputed sources. The Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC) come as recommendations. You have the assurance of the paper being procured from recycled materials.
Using the right materials that are beneficial for the environment is a must for your flyers, brochures & catalogues. It can show you to be a responsible citizen and aid your company’s image & branding.
Use environmentally friendly inks
There are different types of printing inks available for offset printing. Inks are made up of various ingredients such as pigments (organic or inorganic) which create the colour, an oil base liquid that is mixed with the pigment and then dries, and a binding agent made of either organic resins or polymers. The two main types of ink used in offset printing are described below.
Petroleum based ink
This is currently the most commonly used ink. It is popular with printers because it dries fast, allowing materials to be printed, finished and out the door quickly. The problem with petroleum based ink is that the petrol and alcohol content evaporates in the drying process, releasing up to 30% VOCs (Volatile Organic Compounds – see below) into the atmosphere. Solvents are also required to clean the press after use – and solvents are another source of VOCs. Petroleum based ink is also harder to de-ink when being recycled, which results in toxic waste.
Vegetable based ink
The environmentally friendly alternative is vegetable based ink. The base liquid for this ink is made from a variety of vegetable oils such as corn, walnut, coconut, linseed, canola and soy bean. Vegetable based ink takes longer to dry but, as a result, releases only around 2-4% VOCs into the atmosphere. Vegetable oils are a renewable resource, unlike petroleum. Solvents are not required for cleaning, as the press can be cleaned with a water based cleaner, reducing VOCs further. Vegetable based ink is also much easier to de-ink when recycling and results in much less hazardous waste.
Vegetable based inks are no more expensive than petroleum based inks. With time we predict petrol based ink will be a thing of the past. The sooner the better!
The major global accreditation systems include:
- ISO14001– international environmental management system
- FSC– Forest Stewardship Council – Promotes responsible stewardship of the world’s forest fsc.org
- Chain of Custody– covers all wood processes from the forest to the consumer
- PEFC– Program for the Endorsement of Forest Certification – recognizes sustainable forestry management practices pefc.org
EMAS – Eco Management and Audit System – European Council regulation
At APA and Print4Less we always use
The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers’ needs and wants is known as using a ‘tactical marketing mix’. Continue reading
What do consumers consider the most effective advertising channels for your marketing messages? Continue reading
“SUCCESS is doing ordinary things EXTRA Ordinarily WELL”
Cheap Flyer Distribution. Is it really what you want?
I’m often told “I’ve been quoted $55/1000 for Flyer distribution from company xyz, why would I pay your prices?” and my initial thoughts are well good luck with them. In my experience ‘you get what you pay for’. Here at APA our prices aren’t the cheapest but the results that we get for you and the services that we provide exceeds KPI’s of the industry. Continue reading
LJ Hooker is one of Australia’s leading real estate brands. One of their key marketing components continue to be flyer distribution campaigns. They understand the need to be consistent with their advertising, with an aim to ensure high brand recall when a potential buyer is in need of a real estate agent. Continue reading
Studies show that 90% of global consumers today expect that you run your business with environmental sensibilities in your mind. If you intend to build a long-term relationship with your consumers, you want to incorporate some green credentials whether or not your personally believe in global warming and the need for sustainability. Continue reading
The objective of any marketing campaign is to get the audience’s attention. Letterbox flyers are a great way to spread awareness about your business. Considered to be more obtrusive and tangible, letterbox flyers are difficult to ignore. Continue reading
In the realm of print media, a flyer is the most direct form of marketing. Hence, designing an impressive flyer is extremely important to ensure the product gets noticed immediately, creating a lasting impression on the target audience. Continue reading